H&M OR Campaign The Netherlands

The Works Council of H&M The Netherlands was searching for more opportunities to be more visible for all the employees. From that question a visual identity was created, an introduction campaign and a solid way to stay in touch with the employees. The Works Council translates in Dutch is de OR, short for the Dutch ondernemersraad.

In Dutch, the word vote is the same as the word voice: 'stem'. So for this campaign, it was a word joke, but only for the Dutch among us.

SERVICES & DISCIPLINES: Concept, Campaign, Branding, Design

CLIENT: H&M The Netherlands

COMMISSIONED BY: Viervier

Imagination creates reality

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