Design Or Calculation
Grid System

Identity, a much discussed topic during the study Graphic Design. Thinking about your identity is not an easy task. What are the factors that determine ‘you’? On what do those factors depend and how variable can this all be? After quite a search, I came to some conclusions. Bound to those conclusions a grid system to visualize someones identity was born. Suddenly my role as a designer was up for discussion. Who still needs a graphic designer, right?

SERVICES & DISCIPLINES: Concept, Design, Grid System

COMMISIONED BY: AKV St. Joost, Breda

From my own perspective, I have determined that my identity is constantly in motion within a framework of solid data. Of course it will be also subject to changes within my environment.

This fixed data such as my name is not changeable in this system, but neither decisive for the existence of my own identity. If my name had been different, I would always still be ‘me’.

The framework, in which the identity moves, is placed on top of a fixed template. All possible answers are linked to its own icon with each a different color or gradation. Within the template, all data has a fixed place. Because the data is variable, the template will always have an unique appearance.

Imagination creates reality

+31 (0)6 146 40 197