Early Music
Festival Utrecht
Rebranding

Early Music Festival Utrecht is the largest early music festival in the world. After the Festival there are many concerts in the most atmospheric music venues in The Netherlands and Flanders, all year round. Over 850 artists prove that old music is alive. The big challenge was, apart from the loyal visitors, to attrackt a new and young audience to the festival. Organization Early Music already had an excisting identity (the yellow flag and 'old' images), but a proposal for the restyling was developed. It became a big contrast between old and new, to introduce young and fresh new comers to old music.

CLIENT: Organization Early Music Utrecht

COMMISIONED BY: Organization Early Music Utrecht

SERVICES & DISCIPLINES: Restyling Branding, Design

Imagination creates reality

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