H&M Campaign
The Netherlands

The Works Council of H&M were searching for more opportunities to be more visible for all the employees. From that question a visual identity was created, an introduction campaign and a solid way to stay in touch. The Works Council translates in Dutch is de OR, short for  ondernemersraad. In Dutch, the word vote is the same as the word voice: stem. So for this campaign, we had a great word joke, but only for the Dutch among us, padaboem.

SERVICES & DISCIPLINES: Concept, Campaign, Branding, Design

CLIENT: H&M The Netherlands

COMMISIONED BY: Viervier

Imagination creates reality

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